The difference between traffic and revenue
Vanity SEO optimizes for impressions and visits. Buyer-intent SEO optimizes for the searches that signal someone is close to a decision — comparisons, reviews, pricing, and specific product needs.
For a business, the second kind is worth dramatically more. A visitor who searched a commercial query is already evaluating vendors. Every one of those visitors is a potential quote.
Practical ways to target buyer intent
Start by auditing which of your pages rank for commercial and transactional terms versus informational ones. Then prioritize building and improving pages for the money keywords your buyers use just before purchasing.
That prioritization is where most teams get stuck, which is why an autopilot engine that keeps the money pages ranked and optimized pays for itself.