Before any keyword or content strategy matters, search engines have to be able to find, crawl, and understand your site. For businesses that's the unglamorous but essential layer of SEO.
This checklist covers the fundamentals: an accurate sitemap, a clean robots.txt, fast page loads, mobile-friendly layouts, and structured data so Google can surface your money pages in rich results.
Keep it crawlable and indexable
Make sure every money page is reachable through internal links and appears in your sitemap. Blocks, orphan pages, and broken links quietly kill rankings across an entire catalog.